Building social awareness + equity from the ground up.

SOL REPUBLIC's brand DNA has a foundation in empowering consumers - ridding the world of hollow sound - and democratizing the headphone landscape, giving consumers and affordable yet powerful headphone alternative. Starting before product hit shelves, we went a mile deep and a mile wide, crafting the most in-depth social connectivity within the competitive landscape via a network of blog partners, affiliates + social influencers. The proof was in the results with 8-10x more social impressions + engagements than any competitor during all key sales cycles yielding over 10 billion social impressions annually.