PAYTON + COMPANY specializes in strategic storytelling...crafting marketing programming + developing DNA for start-up and namesake brands alike.
Working backwards from business objectives, strategy is crafted to link and leverage brand assets to most efficiently tell the right stories, engaging the right audience.
BRAND EXPANSION + DEVELOPMENT
Re-define brands for efficient relevancy. Craft stories, programming and initiatives that accurately communicate and celebrate a brand's DNA ensuring the tactical implementation of the brand is communicated harmoniously through brand touch points.
In this crowded communications landscape, the roles of the distributor and the storyteller are more important than ever. Strategically identifying and activating partnerships - offline and online, integrated and singular - is perhaps the most successful component of the marketing mix, today.