Driving partnership + programming revenue + consumer visibility during a crowded SXSW.


Coming off the heels of a successful inaugural CNN Grill at SXSW, we sought to amplify efforts by connecting partners and programming to better own CNN share of voice during SXSW. This included: partnerships with brands, concert series, social influencers, real-time social and digital amplification, 3D printing and sharing with Maker Bot and unexpected pop-up programming.  SXSW is perhaps the most crowded social moment in each calendar year and CNN remained in the top 5 most talked about brands throughout the CNN Grill tenure.