Bringing to life a new vodka for a hyper-targeted niche audience.

Working hand-in-hand with the brand team and creative agencies, we worked to efficiently launch Robert DeNiro's VDKA 6100 in the United States in conjunction with Tribeca Film Festival. With short lead time and minimal expenditure, we garnered an increase of 250% in digital and social share of voice for the brand with the niche target consumer in less than 90 days, while seeding product to the top 50 vodka tastemakers in NYC yielding over 17 MM impressions.