Curating the city through compelling, simple storytelling.
Mandarin Oriental, New York is the flagship property for the brand within the United States. In 2013, we launched the first of a series of storytelling campaigns positioning Mandarin as the premiere destination authority on the city that never sleeps for luxury hotels within NYC. The inaugural campaign "365 Reasons Why We Love NYC" invited guests and followers to go on a journey with Mandarin, with a custom shot image shared each day along with a corresponding reason. This campaign generated over 100 MM impressions, over 150,000 consumer engagements + garnered 10 awards from within the marketing + hospitality industries, individually. Sometimes the simplest stories have the greatest impact.