Integrating offline + online efficiently during a crowded SXSW.


Coming off the heels of a successful inaugural CNN Grill at SXSW, we sought to amplify efforts by connecting offline activities to online via targeted digital and social touch points. This included: partnerships with social influencers, real-time social sharing screens, digital iPad jukebox and social playlists, 3D printing and sharing with Maker Bot and unexpected yet compelling, simple social #hashtag calls to engage.  SXSW is perhaps the most crowded social moment in each calendar year and CNN remained in the top 5 most talked about brands throughout the CNN Grill tenure.