In a sea of changing opportunities, we're thrilled to offer up a few. Should any be of interest and the qualifications be a match (both of those have to be a YES!) then please email sarah (at) paytonandco.com to discuss further.
SOCIAL MEDIA MANAGER: Work in-house at a hotel group running social media strategy and day-to-day implementation for their boutique properties. Work to drive thoughtful content programming and impactful channel growth. Report directly to communications and digital marketing lead. Full time, salary opportunity. Must be in NYC.
PART-TIME PERSONAL ASSISTANT: Coordinate daily and weekly schedule and tasks for Principal. Assist with program development and implementation research. Assist with general office duties. Approx 25-30 hours per week. Must be in NYC.
COPYWRITER: Creation and management of a funky creative client brand voice in social media. Creation of monthly content programming, voice architecture and voice refinement. Contract, set rate per month. Can work remote.
Beautiful eats are being carefully curated over at client Mandarin Oriental, New York's newly revamped Asiate. Delicious days, indeed. Follow along with the hashtag on their social media channels (or better yet - make a reservation and pop in!)
Although the Furby phenomenon still kind of terrifies us (they just won't ever turn off!), their content strategy on Facebook is pure genius. Placing the Furby into timely, contextual situations with short, pithy and creative copy...brilliant.
It appears as though the Furby marketing team is following the social media content strategy that we often recommend to clients:
- Keep the community management in-house (you need it managed by a team who is completely engrossed in the brand)
- Invest in compelling imagery
- Tailor the content specifically for each channel
- Think about distribution and ensure your content is crafted accordingly
- Encourage consumer interaction and engagement
- Clearly identify and then continuously optimize your brand voice
- Post with purpose - each piece of content should have a clear objective and should align with the overall strategic objectives
Simple recipe but works every single time.
We've just re-opened our doors after over a week in sweatpants, working out of any coffee shop with a remotely reliable wifi connection. Not surprisingly, social media gave Hurricane Sandy a visual, real-time and often emotionally-charged life through content shared by people on the ground and up in the air, documenting their Sandy experience.
We are taking off shortly to volunteer with NYC Cares as a team, but wanted to share some of the interesting coverage around social media's conversational role in storytelling throughout the Sandy experience:
- Social Innovation + Sandy (via Just Means)
- Social Media Storm (via Chicago Tribune)
- Follow Hurricane Sandy on Social Media (via USA TODAY)
- Social Media + Staten Island (via SILIVE.com)
- Fake Tweets + Sandy (via CNN)
- Social Media + Sandy + Aid for Homeless (via Huffington Post)
We hope you're all safe and sound.
There were many a groan and gag when Facebook forced all users into their new Timeline but brands and consumers have gotten creative with it - telling a story through the images and corresponding milestones. This might be the most creative usage we've seen to-date.
Over in Amsterdam, a school Het 4e Gymnasium (has to be a cool school with that name right?) is teaching students history through building Facebook timelines around key topics such as: the rise and fall of the Soviet Union, Fashion from 1950 to the present, inventions of the 20th century and Magellan's Voyage.
Diverse topics, some heavier than others. Interesting approach nonetheless. Would you want your children learning history partially through Facebook's timeline? Will be interesting to see how this unfolds (or doesn't).