occupy wall street


Like many others, I have been watching the Occupy story unfold first here in our backyard down in Zuccotti Park (the park formerly known as Liberty Plaza) and now across the country...and world. Politically and socially, in conversation with friends, a discussion of "what it all means" can become somewhat of a polarizing conversation. This definitely isn't the forum for that discussion, although it is one that I encourage that people have with friends, it's an important one. For those of us who are true social media nerds (me, me!) it's been interesting to watch how the conversation unfolds across multiple platforms and channels. The hashtags, the instagr.ams, the blog debates and rapid pick-up.

The #OWS' own social imprint has surged in both acquisition and engagement amassing primary organic numbers that many brands couldn't garner in a year.

But more important perhaps than the acquisition (and there are countless sub-groups and pages and communities not accounted for above) is the activation, and how Occupy Wall Street has leveraged the scale of social media to drive adoption of messaging and movement, not unlike what we do over here daily for our clients.

Here's a few ways in addition to the primary social channels above that social media is playing an integral communications role in this movement:

So what does this all mean? It means people are talking. And the conversation is growing. And social media is the primary way that the conversation is spreading. It is the plumbing, if you will.

Over 1 MM unique people have shared content about this movement with during the time of this post, 65 tweets per minute including one of the three hashtags above. Of course a gang of celebs have (in some cases arguably very ironically) have started jumping in including Kanye West, Russel Simmons, Lil Wayne, Hank Williams Jr., Susan Sarandon, Mark Ruffalo, Roseanne Barr, Yoko Ono, Alec Baldwin, Tim Robbins and of course, Michael Moore. The celeb angle has been an interesting one, fueling an entire new niche of conversation within the pop-culture community. Sigh. This is NYC, afterall.

When the dust settles on this one, I hope to see a solid infographic on the role of social in this as it is undoubtedly important. In the interim, I'll be liking, tweeting and following along the journey.

Note: Pics were snapped on-site by moi.