met gala

Love: Vogue's Met Gala Livestream

When working with luxury brands there's always the balance between access and aspiration...If you let consumers see too much behind the curtain, then the curtain becomes less rich and luxurious. The balance here is extremely important.

The first ever livestreaming of the Met Gala could have easily gone this route - too far down the road of access and too far away from the allure of aspiration. Luckily, Vogue played it well.