Campaign Love: Nestle's Golden Ticket Campaign

Willy Wonka, OMG. This campaign is delicious genius. Across the pond, consumers were invited to search for GPS-enabled chocolate bars to unearth some serious cash.

Nestlé‘s ‘We Will Find You’ competition fitted normal candy bars from six of the Nestle brands with GPS trackers.  As the bars are opened, the lucky winners will activate the GPS tracking upon opening which triggers the prize team to locate them within a day and deliver their reward - a check for £10,000. Brilliant.

Why we love this campaign:

  • Brings to life a whimsical consumer experience in an engaging and interactive way that feels true to the Nestle portfolio brand DNA
  • Innovative usage of GPS - rather than the consumers having to use it to find the bars, the prize team finds the winners, this simple twist is a big differentiator
  • The integration of technology, OOH and digital provides good scale and synergy

It just works.

(Image & scoop via PSFK: