Cannes

An Infographic Sure to Make You Smile

We’re suckers for a solid infographic, and this one built for the Cannes Festival last week takes the cake on our list of faves. Some of our favorite interesting tidbits?

  • Top-tweeting county (naturally the USA) at 18%, with Brazil as our shocking second-place winner at 11%
  • London as the top city mentioning Cannes, giving NYC a serious run for its money
  • Social Media as the hottest of the “hot topics” mentioned online
  • Good ol’ Bill Clinton calling the Ad industry to think about not only doing well, but doing good. (Social good, that is)
  • @AriannaHuff as the most Retweeted tweet.. not surprised there.

Check out the who’s who, what’s what, and why it all matters below:

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http://ideaengineers.sapient.com/wp-uploads/2012/06/Cannes_Lions_Infographic_21_June_2012-01.jpg

How the Geeks Will Inherit Cannes

Until recently, Cannes was a gathering attended by the few. Advertising agency folk abounded, but you didn’t veer too far from the center. Looking at Cannes this time around, it has become abundantly clear: this isn’t just a festival for agencies anymore.

Over the past several years we’ve watched the tech world play a larger and larger role in the world of advertising... everywhere. The speed of tech innovations have empowered advertising in an unprecedented (and very important!) way: creative teams in agencies are no longer the exclusive voice on creativity.

Not terribly long ago, the advertising process was black and white. You handed a creative brief to the creative team at an advertising agency, let them do their thing, and spit out creative work. Digital is re-stacking the deck when it comes to who’s calling the creative shots, and there is no limit to what you can create.

Relationships are the bread and butter of marketing as we know it. Pioneers in the tech and social spheres are spurring marketers everywhere to think abstractly and push the envelope.

Digital has evened the playing field for millions... forcing us to appreciate that creativity calls all kinds.