Social Media

Faena's Bazaar 8-Day Pop-Up!

 

Get a first look at our client Faena's Bazaar opening this fall with a pop-up preview over swim week! Each floor of Faena will be transformed into a different color-themed experience featuring one-of-a-kind designer suits, art pieces and home decor. 

8-dsc_3588.jpg

Opportunities, Abound (aka We're Hiring!)

7b0ef67a7bcd39e9fe05f17308642011 Dear (Un)Employed or Employed (and currently seeking something better),

In a sea of changing opportunities, we're thrilled to offer up a few. Should any be of interest and the qualifications be a match (both of those have to be a YES!) then please email sarah (at) paytonandco.com to discuss further.

SOCIAL MEDIA MANAGER: Work in-house at a hotel group running social media strategy and day-to-day implementation for their boutique properties. Work to drive thoughtful content programming and impactful channel growth. Report directly to communications and digital marketing lead. Full time, salary opportunity. Must be in NYC.

PART-TIME PERSONAL ASSISTANT: Coordinate daily and weekly schedule and tasks for Principal. Assist with program development and implementation research. Assist with general office duties.  Approx 25-30 hours per week. Must be in NYC.

COPYWRITER: Creation and management of a funky creative client brand voice in social media. Creation of monthly content programming, voice architecture and voice refinement. Contract, set rate per month. Can work remote.

Social Media: The Ultimate Social Graphics Sizing Guide

  Loving this fantastic resource from Trakur. It has all (currently, well, current) social network image dimensions. Amazingly useful. Screen Shot 2013-01-16 at 1.56.00 PM

Loving this fantastic resource from Trakur. It has all (currently, well, current) social network image dimensions. Amazingly useful.

Current Facebook Page Love: Furby

Image

Although the Furby phenomenon still kind of terrifies us (they just won't ever turn off!), their content strategy on Facebook is pure genius. Placing the Furby into timely, contextual situations with short, pithy and creative copy...brilliant.

Image

It appears as though the Furby marketing team is following the social media content strategy that we often recommend to clients:

  • Keep the community management in-house (you need it managed by a team who is completely engrossed in the brand)
  • Invest in compelling imagery
  • Tailor the content specifically for each channel 
  • Think about distribution and ensure your content is crafted accordingly
  • Encourage consumer interaction and engagement 
  • Clearly identify and then continuously optimize your brand voice
  • Post with purpose - each piece of content should have a clear objective and should align with the overall strategic objectives

Simple recipe but works every single time.

Social Media + Sandy

We've just re-opened our doors after over a week in sweatpants, working out of any coffee shop with a remotely reliable wifi connection. Not surprisingly, social media gave Hurricane Sandy a visual, real-time and often emotionally-charged life through content shared by people on the ground and up in the air, documenting their Sandy experience.

We are taking off shortly to volunteer with NYC Cares as a team, but wanted to share some of the interesting coverage around social media's conversational role in storytelling throughout the Sandy experience:

We hope you're all safe and sound.

PS - Photo via NY Mag who have a great POV on Sandy here.

Inspiration: 4e Gymnasium's Education by Facebook Timeline

  There were many a groan and gag when Facebook forced all users into their new Timeline but brands and consumers have gotten creative with it - telling a story through the images and corresponding milestones. This might be the most creative usage we've seen to-date.

Over in Amsterdam, a school Het 4e Gymnasium (has to be a cool school with that name right?) is teaching students history through building Facebook timelines around key topics such as: the rise and fall of the Soviet UnionFashion from 1950 to the presentinventions of the 20th century and Magellan's Voyage.

Diverse topics, some heavier than others.  Interesting approach nonetheless. Would you want your children learning history partially through Facebook's timeline? Will be interesting to see how this unfolds (or doesn't).