Every year, we work with our client at Mandarin Oriental, New York to tell a story through social media. This year, the story is around Inspiration. Over the past 6 months we've been shooting original portraits throughout NYC with New Yorkers in their places of Inspiration. It has been a time-intensive but truly inspirational endeavor. By May we will have shot 150 original portraits.
We hope that they inspire Mandarin Oriental, New York guests to get out and explore the city both off and on the beaten path, and as residential New Yorkers, we hope they inspire our fellow residents to get out and truly celebrate this amazing place that we are lucky to call home.
So many amazing faces as part of this program. I hope you'll follow along here.
Contextual storytelling is really the best for brands and companies alike, isn't it?