Every year, our Super Bowl excitement begins to kick into overdrive when Doritos announces their Crash the Super Bowl competition.Now in its 7th year, CTSB invites consumers to create Super Bowl commercials and vie for a winning slot - on air- during the big game. If the commercial happens to score #1 on USA Today's "Ad Meter" the pot gets even sweeter with a delicious $1 MM reward. Quite a sweet reward for amateur filmmakers.
This year the stakes are even higher, with the infamous Michael Bay coming on board and offering the winner a chance to work on his next installment of the Transformers franchise due out in 2014.
We're thrilled to support this fun social marketing program- truly revolutionary when it began - via Payton & Company social PR outreach.
Why we love this campaign:
- UGC done the right way - consumer generated content with a targeted, qualified audience
- Integration - true integration across digital / traditional mediums that work well together
- Defined POV - there is a distinct purpose, value associated with the campaign
- Crowdsourcing - only works when executed efficiently and with the right audience, in the right way, they have it down to a science
Looking forward to watching this campaign unfold and seeing the first round of finalists....which btw, America then selects the winner from.