Viral Love: Drinking on the J-o-b?

We don't condone spiking your morning cup of joe, but this Business Week read on the research study done at University of Illinois Chicago where college students were fed vodka cranberry while watching the animated film Ratatouille (we love that one and the Thomas Keller-ness of it all) and then asked with a BAC of .07 to solve math problems.

Yes, this was a real research study, apparently. And while we prefer gin to vodka and to keep our mornings alcohol free save for the brunch mimosa or the bloody mary bar at Saxon & Parole, we can't help but find this all, well, amazing. Full read here.