Campaign Love: MAC Cosmetics Social Shopping

How fun is this? Why we love this:

  • Makeup is meant to be playful and fun! Mac has some of the best colors on the planet, gives the consumers have the ability to have FUN
  • Creates a simple social value proposition - not too confusing and super easy to use....which is great!
  • Drives directly to purchase - a smart way to have a bit of fun and then simply take it home (if desired)
  • Peer recommendation is important in beauty! We want to have friend opinions and are thrilled to do so in a simple, controlled environment