- Build a great brand
- Partner with another fantastic brand with a similar target demographic and brand aesthetic
- Co-host a social contest
- Make that contest simple to enter - lowering the barrier to entry and making the clicks to completion as straight forward as possible
A great example of this in action is the current Mother's Day promotion that our client Mandarin Oriental New York is currently hosting along with Barney's New York on Facebook.
A weekend of pure bliss for the winning mom and daughter.
We're not eligible but we'll be crossing our fingers (and toes) for all of you.