Politics and social media are a match made in heaven. With word-of-mouth long being a fuel in the political fire, it makes sense that the pipe that now funnels a majority of this WOM is for the most part, social media.
Our client Socialitical has tapped brilliantly into this business model, crafting hyper-targeted Facebook advertisements through an API-connected platform for politicians, PACs, causes and everyone in the greater political landscape.
In a space where location and affiliation, gender, income and zipcode is so important, it makes sense for politicians to directly target the right people, using individually targeted Facebook ads. It's like the digital direct mail.
Today, Socialitical officially launched.
Proud marketing parents right here. Well done, Socialitical team!
Ps - Even better that coverage was all secured by our strategic partners, JJ PR.