Campaign Love: Patagonia

With the over-saturation of deal, deal, deal that is the core of Black Friday (along with early, early, early) it was refreshing to thumb through Friday's New York Times and uncover this gem of a marketing moment from Patagonia. Disruptive. Timely. Brilliant.

Click through for full image. It got picked up everywhere. Example.

How are you challenging your brand (or clients) to think and act outside of the box?