Do you follow candidates as they tweet? Will the actions (or lack thereof) of candidates within the digital landscape have any impact on persuading you whether or not to vote for them? We think so. At the very least, their activity within the social sphere might just serve as baseline education on candidate issue positioning and core points of differentiation. We think that candidates not only should be a part of the social conversation, they have to be. Here's a great infographic from Digitas and Harris Media as to why.