Last week we went to the Ultimate Cocktail Blast to hang out with some of our favorite spirits brands, some of our marketing friends, client partners... and of course, most importantly, to taste some of their award-winning cocktails.
We trekked up to Times Square in the pouring rain to the Marriott Marquis and were excited to be greeted by some classic favorites like St. Germain and Bulldog Gin and discover some new gems like Farmer's Organic Gin, Adult Chocolate Milk (Delish- look at the cocktail recipe with this in the pics below - amaze!) and the team fave Junior's Midnight Moon Moonshine and Cat Daddy from Piedmont Distillers.
Y'all know we hail originally from the south, so immediately ran towards the cute Mason jar bottling of the Midnight Moon product. It was love at first taste. They make small batches of handcrafted deliciousness that is triple distilled and comes in flavors like Apple Pie, Cherry, Blueberry and Cranberry. Their other product, Cat Daddy, stole the show for us. Smooth, delicious, unique. We're serving this at our next cocktail party.
Putting our social media hats on, it was interesting how many opportunities were missed at this event packed with consumers and tastemakers to actually acquire and retain them. There were very few brands (the only one we saw was done by our friends at Rebel who had iPads on-site registering folks into social channels) who activated beyond a Facebook or Twitter logo on the event collateral.
Some sample, simple activations that would have been rad:
- Foursquare tip on the 'official' event location that gave booth visitors a special exclusive cocktail
- Social rewards for any social action (Follow/Tweet @ brand, LIKE brand on Facebook, Recommend brand on Facebook)
- Digital drink recipe cards
- Samples branded with social call to action (and corresponding consumer promotion online)
- Give away to random on-site visitors who follow/LIKE real-time (via random selection)
And those are just the basics. Drop us a note, spirits community, we've got ideas for days. Overall it was an amazing way to spend a rainy evening. Here are some pics we snapped: