App Love: OPOWER & Facebook

Reducing energy consumption + gameification + social media? Now that's something we can get excited about. According to CNN, the super interesting folks over at OPOWER are teaming up with Facebook in a new upcoming app that invites consumers to compare their energy consumption and then compete to improve it over time. Apparently, OPOWER customers already typically spend 2-3% less than average consumers, which is quite impressive.

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Unfortunately the app doesn't hit until next year, but this is one we'll be watching for and are excited to test out. Anything to make our footprint here a lighter one.

Although energy consumption and reduction of consumption aren't super "sexy" topics they are certainly important ones and a cause prime for social conversation, action and scalable word-of-mouth.

Jump on over to CNN for the rest of the details.

Image via CNN.