Founded by award-winning marketing strategist Sarah Payton in 2011, Payton + Company focuses on developing unique hospitality experiences while creating strategic partnerships and programs that drive elevated consumer engagement and impactful revenue.

 

We believe that consumers are searching for content and looking for meaningful ways to engage. We believe hospitality experiences should be elevated through strategic programs and partnerships with like-minded lifestyle brands - and that these programs drive meaningful revenue and impact for both parties, time and time again.

 

Encourage + elevate collaboration. Disrupt through spirit, not stunts. Reinvent with purpose...not just because. Show instead of tell, always. Authentically partneR. Create community (without calling it that). STAY OPEN-ENDED, LET MYSTERY ABOUND. SHARE STORIES and experiences. aspire and inspire.  craft short-form yet immersive experiences.

LET YOUR AUDIENCE IMAGINE.

 

“The possession of knowledge does not kill the sense of wonder and mystery. There is always more mystery.”
- Anaïs Nin

 

ZOOMED IN HERE

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Partnerships + Programming
Focused on the intersection of lifestyle brands + their role within hospitality experiences including: Partnerships + Programming; Planning + Development, Launches + Openings

Food + Beverage
Concepting, Strategic Planning + Development, Programming, Chef Search + Identification, Influencer Activation;  Brand Partnerships 

Product Activation + Integration
Strategic Planning + Development, Activation + Property Integration; Brand Experiences + Sales Lift

 

Recent Clientele Includes

BackJoy
Partnerships

Bulldog Gin
Strategy + Partnerships

Joe Bastianich
Social + Comms Strategy

CNN
Integrated Programming & Partnerships 

Ecco Domani
Social + Influencer

Faena
Partnerships + Programming; F&B Concepting

Horizon Media
Strategy + Planning

 

 

iPIC Entertainment

Partnerships & Programming

Mandarin Oriental, New York
Influencer + Social

NeueHouse

Partnerships + Programming

OMD
Strategy + Influencer

 

 

Otto's Tacos
Public Relations

Real Hospitality Group

F&B Concepting 

Ruschmeyer's
Partnerships, PR  + Programming

Social Chorus
Strategy + Partnerships